Effective communication of your need through your sponsorship letter will get results
A sponsorship is an agreement in which a donor agrees pay all or part of the costs of an event or project. Sponsorships are a traditional way to raise money for worthwhile projects or events that benefit the community or that benefit you as an individual. When writing a sponsorship letter, keep in mind that first impressions mean everything. There are also standard guidelines you can follow to improve your chances of landing that sponsorship.
Instructions
1. Use a business letter format. Use organization letterhead if you represent an organization. Write a standard business letter on plain stationery, if you're seeking a personal sponsor to help you pay for summer camp, your education or a sports team.
2. Send out your first sponsorship letters to those who have the similar interests
Enter the date on the upper left of the paper about 1 1/2 to 2 inches from the top of the page. Write the inside address four to six spaces below the date. Start the inside address with the contact’s name. Write the word "Attention" followed by a colon and the contact's name, e.g., Attention: James Smith.
3. Use the first paragraph to introduce yourself and your organization, if applicable. Name and describe the event or project. Invite them to be one of the sponsors and tell them how they can participate.
4. Make sure the sponsors whom you approach are informed of past successes if applicable
Use the second paragraph to explain how you or the organization plans to use donations . Refer to any news stories about the event or project. Give figures from the most recent campaign if this is an annual or regular event like raising money for youth camp.
5. Include in the third paragraph the benefits of sponsorship. Explain how a donation can improve the donor's image in the community and how it can benefit those your organization serves. Give examples of how people have been helped in the past. Get written permission from those you use as examples if you use their names.
6. Different levels will make participation more affordable
Let sponsors choose how they give. Come up with different giving levels and name them--for example, Gold, $2,500 to $5,000, Silver $1,000 to $2,500 and Platinum, $500 to $1,000. Explain how gifts benefit those you serve, e.g., $125 sponsors one child, $150 two children, etc.
7. Come up with information sheet for your sponsorship letter. Include how long the event has been around, how much money it has raised in the past, who participated in it and how many people it has benefited.
8. Time lines will give the issue urgency
Ask for a donation. List due dates for contribution collections. Remind donors of the rewards of helping others. Include a date sponsors will receive a formal report on the campaign or tell them that you will thank sponsors in a full-page ad in the newspaper.
Tags: event project, sponsorship letter, benefit those, business letter, Come with